Most support teams spend 60-70% of their time answering the same questions repeatedly. "What are your hours?" "Do you offer refunds?" "How do I reset my password?"
This is expensive information retrieval—work that requires zero human judgment but consumes significant human time.
AI chatbots handle these questions instantly, freeing humans for issues that actually need them.
The Support Cost Problem
Typical support team economics:
| Component | Monthly Cost |
|---|---|
| 2 support agents @ $4,000/month | $8,000 |
| Helpdesk software | $200 |
| Training & management overhead | $800 |
| Total | $9,000/month |
That's $108,000/year to answer "what are your hours?" repeatedly.
What Makes Questions Automatable
Automate these (chatbot handles perfectly):
- Pricing questions
- Feature comparisons
- How-to questions that are documented
- Policy lookups (refunds, shipping, hours)
- Pre-sales questions
- Basic troubleshooting
Keep these human:
- Billing disputes (money involved, emotions high)
- Complex technical issues requiring investigation
- Upset customers needing empathy
- Sales calls with enterprise prospects
- Anything involving account security
Setup Process (10 Minutes)
Step 1: Add Your Website
Paste your website URL. The AI crawls your site and learns automatically:
- Business hours
- Pricing tiers
- Refund policy
- Product features
- FAQ content
For typical sites: about 2 minutes to scan.
Step 2: Review What It Learned
Check what the AI understood:
- Business hours
- Pricing information
- Return policies
- Product details
Add custom training for edge cases not on your website.
Step 3: Configure the Widget
Match your brand colors. Set a specific welcome message:
"Questions about [product]? I can help with pricing, features, setup—whatever you need."
Specific beats generic. Page-specific messages increase engagement.
Step 4: Install the Widget
One line of code:
<script src="https://widget.meetkya.com/chatbot.js?id=your-id"></script>
WordPress, Shopify, Webflow, Squarespace all have one-click installs.
Escalation Configuration
Configure when to hand off to humans:
- Visitor explicitly asks for a human
- Sentiment turns negative (AI detects frustration)
- Topic involves billing or account changes
- AI confidence is low
When escalation triggers:
"Let me connect you with our team. They typically respond within 2 hours—or for urgent issues, call us at [number]."
No dead ends. No frustrated customers stuck in bot loops.
The Knowledge Base Feedback Loop
Analytics show:
- Questions the AI couldn't answer confidently
- Topics that frequently lead to human escalation
- Patterns in what visitors are asking
Common finding: lots of questions about topics not documented on the site.
Solution: Write content covering those topics. AI picks it up automatically. Now it handles those questions.
The chatbot becomes a feedback loop that improves documentation: Better docs → smarter AI → fewer escalations → lower costs
Expected Results
| Metric | Before AI | After AI | Change |
|---|---|---|---|
| Support tickets/month | 1,200 | 400-500 | -60-70% |
| Avg response time | 4+ hours | Under 10 seconds | -99% |
| Support agents needed | 2 | 1 | -50% |
| Monthly support cost | $9,000 | $4,000-5,000 | -50-55% |
| After-hours leads captured | ~0 | 40-50/month | New revenue |
The after-hours lead capture is often overlooked. Chatbots capture leads that would have bounced because no one was available to answer.
Conversation Example
11:47 PM visitor:
Visitor: Do you have a free trial?
Bot: Yes! 14-day free trial on all plans—no credit card
required. Start here: [link]. Want me to walk you
through what's included?
Visitor: How much is the pro plan after the trial?
Bot: Pro plan is $49/month monthly, or $39/month annually
(saves about $120/year). Includes unlimited conversations,
custom branding, and priority support. Want me to set
up your free trial?
Visitor: Yeah let's do it
Midnight conversation. No human involved. Instant answers. Trial conversion.
Without AI: contact form (maybe), wait until morning for response, possibly lost interest or found competitor.
Cost Calculation Framework
Calculate your potential savings:
Current monthly tickets: ____
Cost per ticket: $____
Expected automation rate: ___% (start with 50-60%)
Monthly savings = Tickets × Rate × Cost = $____
For most businesses:
- 50-70% of tickets are automatable
- Average cost per ticket: $15-25
- Payback period: typically under 30 days
Getting Started
Start free with Kya — takes 60 seconds, no credit card.
- Add your website URL
- Watch it learn your business
- Deploy to your site
- See first automated conversation within a day
- Check analytics after a week
Calculate cost per conversation before and after. For most businesses, ROI is obvious within the first few days.
Most customer support isn't actually support—it's information retrieval. Looking up policies, finding docs, copy-pasting answers.
Humans are expensive, inconsistent, and unavailable at 2 AM.
AI is cheap, consistent, and never sleeps.
Stop paying humans to do what AI does better. Save the human touch for moments that actually need it.
